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How to calculate Conversion rate

The Conversion rate formula, with plain worked examples you can check yourself.

Conversion rate = Buyers ÷ Visitors × 100

The result is a percentage (%).

Worked examples

Buyers = 100 · Visitors = 1000Conversion rate = 10%
Buyers = 100 · Visitors = 5000Conversion rate = 2%
Buyers = 40 · Visitors = 1000Conversion rate = 4%

How to use it

  1. Write down the values for each letter in the formula.
  2. Do the brackets first, then divide or multiply.
  3. Multiply by 100 to show the answer as a percentage.
  4. Compare the answer with last period or with a competitor to see if it is good or bad.

Related terms

Conversion rate

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