Home › Glossary
Business glossary: 441 terms explained simply
Plain-English definitions of business, finance, marketing, startup and economics terms. Tap a term to learn it, then practice it in a game.
3
A
- A/B testing
- Accounts payable
- Accounts receivable
- Accrual accounting
- Acquisition
- Agile
- Anchoring
- Angel investor
- Antitrust law
- API
- Arbitrage
- Artificial intelligence
- Asset allocation
- Asset class
- Assets
- Audit
- Automation
- Average cost
B
- Backorder
- Bad debt
- Balance of payments
- Balance sheet
- Balanced scorecard
- Barrier to entry
- Baseline
- BATNA
- Bear market
- Benchmarking
- Bid-ask spread
- Big data
- Bill of lading
- Blockchain
- Blue chip
- Bond
- Bootstrapping
- Bottleneck
- Brand awareness
- Brand equity
- Brand extension
- Brand loyalty
- Breach of contract
- Break-even point
- Bribery
- Broker
- Budget
- Bull market
- Burn rate
- Burndown chart
- Burnout
- Business plan
- Buying signal
C
- Cap table
- Capacity planning
- Capital gain
- Cart abandonment
- Cash cow
- Cash flow
- Cash flow statement
- Central bank
- Chain of command
- Change management
- Change request
- Chatbot
- Churn
- Closing the deal
- Cloud computing
- Code of conduct
- Cold calling
- Collateral
- Collective bargaining
- Commission
- Comparative advantage
- Competitive advantage
- Competitive moat
- Competitive pricing
- Complaint handling
- Compliance
- Compound interest
- Concession
- Conflict of interest
- Content marketing
- Contingency plan
- Contract
- Conversion rate
- Convertible note
- Cookie
- Copyright
- Core competency
- Corporate governance
- Corporate social responsibility
- Cost leadership
- Cost of goods sold
- Cost-benefit analysis
- Counterfeit
- Counteroffer
- Credit score
- Critical path
- Cross-docking
- Cross-selling
- Crowdfunding
- CSAT
- Currency devaluation
- Customer advocacy
- Customer base
- Customer delight
- Customer discovery
- Customer effort score
- Customer expectations
- Customer feedback
- Customer journey
- Customer objection
- Customer persona
- Customer retention
- Customer satisfaction
- Customer service
- Customs duty
- Cybersecurity
D
- Data analytics
- Data privacy
- Deadlock
- Decision matrix
- Defect rate
- Defensive stock
- Deflation
- Delegation
- Deliverable
- Demand forecasting
- Dependency
- Depreciation
- Developed economy
- Digital marketing
- Digital payment
- Diminishing returns
- Direct costs
- Distribution center
- Diversification
- Diversity and inclusion
- Dividend
- Dollar-cost averaging
- Drop shipping
- Drop-off
- Due diligence
E
- E-commerce
- Earned value
- Earnings report
- EBITDA
- Economic growth
- Economies of scale
- Economies of scope
- Elevator pitch
- Email marketing
- Embargo
- Emerging market
- Emotional intelligence
- Empathy
- Employee benefits
- Employee engagement
- Employee turnover
- Employer branding
- Equity
- Equity dilution
- Equity stake
- Estimate
- ETF
- Ethical dilemma
- Exchange rate
- Exit interview
- Exit strategy
- Export
- Externality
F
- Fair use
- Fiduciary duty
- First-contact resolution
- First-mover advantage
- Fiscal policy
- Fiscal year
- Fixed costs
- Flextime
- Follow-up
- Foreign direct investment
- Foreign exchange market
- Franchise
- Fraud
- Free trade agreement
- Freemium
- Freight
- Friction
G
H
I
- Import
- Income statement
- Index fund
- Inflation
- Influencer marketing
- Infringement
- Insider trading
- Inspection
- Intellectual property
- Interest rate
- Internet of Things
- Inventory
- Invoice
- IPO
- ISO certification
- Iteration
J
K
L
- Landing page
- Last-mile delivery
- Lead
- Lead generation
- Lead nurturing
- Lead time
- Leadership style
- Lean manufacturing
- Lean startup
- Ledger
- Lessons learned
- Letter of credit
- Leverage
- Liabilities
- Licensing
- Limit order
- Limited liability
- Liquidity
- Long-term investing
- Loyalty program
M
- Machine learning
- Management by objectives
- Marginal cost
- Market capitalization
- Market equilibrium
- Market order
- Market research
- Market saturation
- Market segmentation
- Market share
- Marketplace
- Mediation
- Mentoring
- Merger
- Milestone
- Minimum viable product
- Minimum wage
- Mission statement
- Mobile commerce
- Moment of truth
- Monetary policy
- Money supply
- Monopoly
- Mutual fund
N
- Natural monopoly
- Negotiation leverage
- Net income
- Net promoter score
- Network effect
- Niche market
- Non-disclosure agreement
O
- Offshoring
- Oligopoly
- Omnichannel
- Onboarding
- Open source
- Operating profit
- Opportunity cost
- Organizational culture
- Outsourcing
- Overdraft
- Overhead
- Overtime
P
- Pain point
- Patent
- Pay-per-click
- Penetration pricing
- Penny stock
- Perfect competition
- Performance review
- Personalization
- Pivot
- Platform business
- Poka-yoke
- Portfolio
- Pre-money valuation
- Price ceiling
- Price elasticity
- Price floor
- Price skimming
- Probation period
- Process mapping
- Procurement
- Product launch
- Product liability
- Product life cycle
- Product-market fit
- Project charter
- Project closure
- Project manager
- Project scope
- Prospecting
- Protectionism
- Public domain
- Public good
- Public relations
- Purchasing power
Q
R
- Real interest rate
- Rebalancing
- Rebranding
- Recall
- Recession
- Recruitment
- Recurring revenue
- Refund policy
- Remittance
- Remote work
- Resource allocation
- Response time
- Retained earnings
- Retargeting
- Retrospective
- Revenue
- Revenue stream
- Reverse logistics
- Risk management
- Risk register
- Risk tolerance
- Risk-return tradeoff
- Root cause analysis
- Royalty
- Runway
S
- SaaS
- Safety stock
- Sales cycle
- Sales funnel
- Sales pipeline
- Sales quota
- Sanctions
- Scalability
- Scenario planning
- Scope creep
- Search engine optimization
- Seed funding
- Self-service
- Series A
- Service level agreement
- Service recovery
- Severance pay
- Share price
- Shareholder
- Short selling
- Six Sigma
- Slack
- Span of control
- Sprint
- Stagflation
- Stakeholder
- Standard operating procedure
- Statistical process control
- Status report
- Stock exchange
- Stock index
- Stock market crash
- Stock options
- Stock split
- Strategic alliance
- Subscription model
- Subsidy
- Succession planning
- Sunk cost
- Supplier audit
- Supply and demand
- Supply chain
- Supply shock
- Sustainability
- SWOT analysis
T
- Talent acquisition
- Target audience
- Tariff
- Tax deduction
- Team building
- Term sheet
- Third-party logistics
- Ticker symbol
- Timeline
- Total quality management
- Touchpoint
- Trade barrier
- Trade deficit
- Trade dress
- Trade secret
- Trade surplus
- Trade war
- Trade-off
- Trademark
- Transparency
- Two-factor authentication
U
V
- Validated learning
- Valuation cap
- Value proposition
- Variable costs
- Variance
- Venture capital
- Vertical integration
- Vision statement
- Voice of the customer
- Volatility
W
- Walk-away point
- Warehouse
- Waste reduction
- Waterfall
- Whistleblower
- Win-win
- Word of mouth
- Work breakdown structure
- Work-life balance
- Working capital
Z
Turn terms into skills
Quizzes, a CEO simulator, a real estate tycoon game and startup tools. Free to start, in 7 languages.
Play BizJourney free →