What is Customer discovery?
Customer discovery: Talking to likely customers to test assumptions.
Where Customer discovery fits
Customer discovery is part of Lean Startup in Entrepreneurship. Lean startup means building the smallest test (an MVP), learning from real customers, then pivoting or persevering in short cycles.
Practical tip
Validate with customers first and measure what they actually do.
Related terms
- Bootstrapping
- Growing a business from its own earnings, without outside investors.
- Minimum viable product
- The simplest version of a product that lets you test an idea.
- Crowdfunding
- Raising small amounts from many people, usually online.
- Scalability
- Ability to grow sales a lot without costs growing as fast.
- Iteration
- Repeating a cycle of build, test and improve.
- Validated learning
- Proof gained from real customer behavior.
- Lean startup
- Building and testing in small, quick steps.
Formulas you will use with it
Test yourself
Which term means: “Talking to likely customers to test assumptions.”?
Validated learning · Customer discovery · Bootstrapping
Answer: Customer discovery
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