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What is Response time?

Response time: How quickly you reply to customers.

Where Response time fits

Response time is part of Satisfaction & Loyalty in Customer Experience. Satisfaction is how well the experience meets expectations. Measure it with CSAT and NPS, solve problems at first contact, and use loyalty programs and service recovery.

Practical tip

Listen to feedback, reply fast and fix problems kindly.

Related terms

Customer satisfaction
How well a product meets customers' expectations.
Net promoter score
A score showing how likely customers are to recommend you.
Loyalty program
Rewards that encourage customers to keep buying.
Customer retention
Keeping existing customers buying from you.
Customer feedback
What customers say about their experience with your product or service.
Customer service
Help offered before, during and after a purchase.
Complaint handling
Resolving customer problems promptly and fairly.
First-contact resolution
Solving a problem in the very first interaction.

Formulas you will use with it

Net promoter scoreCustomer retention rateNet promoter scoreOrder fill rate

Test yourself

Which term means: “How quickly you reply to customers.”?

Loyalty program · Customer feedback · Response time

Answer: Response time

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