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How to calculate Break-even ROAS

The Break-even ROAS formula, with plain worked examples you can check yourself.

Break-even ROAS = 100 ÷ m

The result is a number in ×.

Worked examples

m = 20%Break-even ROAS = 5×
m = 40%Break-even ROAS = 2.5×
m = 25%Break-even ROAS = 4×

How to use it

  1. Write down the values for each letter in the formula.
  2. Do the brackets first, then divide or multiply.
  3. Multiply by 100 to show the answer as a percentage.
  4. Compare the answer with last period or with a competitor to see if it is good or bad.

This formula belongs to Brand & Customers.

Related terms

Brand equityMarket shareChurnBrand loyaltyBrand awarenessTarget audience

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