What is Market share?
Market share: Your sales as a percentage of total sales in the market.
Where Market share fits
Market share is part of Brand & Customers in Marketing. A brand is a promise customers trust. Brand equity, loyalty and word of mouth lower the cost of winning customers, while churn counts those who leave.
Practical tip
Keeping a customer usually costs less than finding a new one.
Related terms
- Brand equity
- Extra value a known brand adds to a product.
- Churn
- Share of customers who stop buying in a period.
- Brand loyalty
- Customers' habit of choosing the same brand again and again.
- Brand awareness
- How well people recognize a brand.
- Target audience
- The group a message is aimed at.
- Customer base
- All the people who buy from a business.
Formulas you will use with it
Test yourself
Which term means: “Your sales as a percentage of total sales in the market.”?
Market share · Brand loyalty · Brand awareness
Answer: Market share
Learn Market share by playing
Quizzes, a CEO simulator, a real estate tycoon game and startup tools. Free to start, in 7 languages.
Play BizJourney free →