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How to calculate Click-through rate (CTR)

The Click-through rate (CTR) formula, with plain worked examples you can check yourself.

Click-through rate (CTR) = C ÷ I × 100

The result is a percentage (%).

Worked examples

C = 200 · I = 5000Click-through rate (CTR) = 4%
C = 120 · I = 6000Click-through rate (CTR) = 2%
C = 200 · I = 10000Click-through rate (CTR) = 2%

How to use it

  1. Write down the values for each letter in the formula.
  2. Do the brackets first, then divide or multiply.
  3. Multiply by 100 to show the answer as a percentage.
  4. Compare the answer with last period or with a competitor to see if it is good or bad.

This formula belongs to Brand & Customers.

Related terms

Brand equityMarket shareChurnBrand loyaltyBrand awarenessTarget audience

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