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How to calculate Cost per click (CPC)

The Cost per click (CPC) formula, with plain worked examples you can check yourself.

Cost per click (CPC) = S ÷ C

Worked examples

S = 1000 · C = 1000Cost per click (CPC) = 1
S = 700 · C = 700Cost per click (CPC) = 1
S = 600 · C = 200Cost per click (CPC) = 3

How to use it

  1. Write down the values for each letter in the formula.
  2. Do the brackets first, then divide or multiply.
  3. Check the units before you compare results.
  4. Compare the answer with last period or with a competitor to see if it is good or bad.

This formula belongs to Brand & Customers.

Related terms

Brand equityMarket shareChurnBrand loyaltyBrand awarenessTarget audience

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