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How to calculate Cost per thousand views (CPM)

The Cost per thousand views (CPM) formula, with plain worked examples you can check yourself.

Cost per thousand views (CPM) = S ÷ I × 1000

Worked examples

S = 40 · I = 4000Cost per thousand views (CPM) = 10
S = 50 · I = 5000Cost per thousand views (CPM) = 10
S = 10 · I = 2000Cost per thousand views (CPM) = 5

How to use it

  1. Write down the values for each letter in the formula.
  2. Do the brackets first, then divide or multiply.
  3. Multiply by 100 to show the answer as a percentage.
  4. Compare the answer with last period or with a competitor to see if it is good or bad.

This formula belongs to Brand & Customers.

Related terms

Brand equityMarket shareChurnBrand loyaltyBrand awarenessTarget audience

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