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How to calculate Market share

The Market share formula, with plain worked examples you can check yourself.

Market share = S ÷ M × 100

The result is a percentage (%).

Worked examples

S = 800 · M = 4000Market share = 20%
S = 1600 · M = 8000Market share = 20%
S = 1750 · M = 7000Market share = 25%

How to use it

  1. Write down the values for each letter in the formula.
  2. Do the brackets first, then divide or multiply.
  3. Multiply by 100 to show the answer as a percentage.
  4. Compare the answer with last period or with a competitor to see if it is good or bad.

This formula belongs to Brand & Customers.

Related terms

Market shareBrand equityChurnBrand loyaltyBrand awarenessTarget audience

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