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How to calculate Viral coefficient

The Viral coefficient formula, with plain worked examples you can check yourself.

Viral coefficient = i × c

Worked examples

i = 2 · c = 25%Viral coefficient = 0.5
i = 5 · c = 10%Viral coefficient = 0.5
i = 4 · c = 10%Viral coefficient = 0.4

How to use it

  1. Write down the values for each letter in the formula.
  2. Do the brackets first, then divide or multiply.
  3. Check the units before you compare results.
  4. Compare the answer with last period or with a competitor to see if it is good or bad.

This formula belongs to Brand & Customers.

Related terms

Brand equityMarket shareChurnBrand loyaltyBrand awarenessTarget audience

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