How to calculate Win rate
The Win rate formula, with plain worked examples you can check yourself.
Win rate = W ÷ N × 100
The result is a percentage (%).
Worked examples
W = 10 · N = 100Win rate = 10%
W = 2 · N = 20Win rate = 10%
W = 5 · N = 25Win rate = 20%
How to use it
- Write down the values for each letter in the formula.
- Do the brackets first, then divide or multiply.
- Multiply by 100 to show the answer as a percentage.
- Compare the answer with last period or with a competitor to see if it is good or bad.
This formula belongs to Positioning & Pricing.
Related terms
Value propositionMarket segmentationPenetration pricingPrice skimmingCompetitive pricingUnique selling proposition
Practice Win rate with real numbers
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