What is Data analytics?
Data analytics: Examining data to find patterns and guide decisions.
Where Data analytics fits
Data analytics is part of Subscriptions & Platforms in Digital & Tech. Software firms sell subscriptions (SaaS) for recurring revenue. Network effects, APIs and the cloud help them scale; churn and acquisition cost decide their health.
Practical tip
Cut churn before spending more on ads.
Related terms
- SaaS
- Software rented by subscription instead of bought once.
- Recurring revenue
- Income that repeats predictably, like subscriptions.
- Network effect
- A product grows more valuable as more people use it.
- Scalability
- Ability to grow sales a lot without costs growing as fast.
- Cloud computing
- Renting computing power and storage over the internet instead of owning servers.
- Freemium
- Offering a free basic version and charging for premium features.
- API
- Rules that let software programs talk to each other.
- Open source
- Software whose code anyone can view and modify.
Formulas you will use with it
Test yourself
Which term means: “Examining data to find patterns and guide decisions.”?
Data analytics · SaaS · Network effect
Answer: Data analytics
Learn Data analytics by playing
Quizzes, a CEO simulator, a real estate tycoon game and startup tools. Free to start, in 7 languages.
Play BizJourney free →