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Investors & Plans: key terms, formulas and examples

Investors fund startups for equity. Angels invest early, VCs write bigger checks, and a term sheet outlines the deal. A business plan shows market and money model.

Example

500k at a 2M pre-money valuation gives investors 20% of the company.

Takeaway

Know your valuation, your exit strategy and what you give up.

Key terms

Angel investor
A wealthy individual who funds early startups for a share.
Unicorn
A private startup valued at over a billion dollars.
Term sheet
A short document outlining the main terms of an investment deal.
Business plan
A document describing goals, market and how a business will make money.
Venture capital
Funding for risky startups in exchange for equity.
Exit strategy
A plan for how owners will eventually cash out, such as a sale or IPO.
Pre-money valuation
A company's value before new investment.
Equity stake
A share of ownership in a company.
Convertible note
Debt that later turns into shares.

Formulas

Investor ownershipI ÷ V × 100
Ownership dilutionN ÷ (O + N) × 100

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