Sales & Negotiation: learn the essentials
Topics, terms and formulas in sales & negotiation, explained in plain English.
Sales Funnel
A sales funnel moves leads from awareness to purchase. Qualify leads, nurture them, follow up and track conversion at every stage to find leaks.
Negotiation & Pitch
Negotiation is solving a shared problem. Know your BATNA and walk-away point, anchor with a first offer, trade concessions and aim for win-win deals.
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