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What is Cybersecurity?

Cybersecurity: Protecting systems and data from digital attacks.

Where Cybersecurity fits

Cybersecurity is part of Online Business in Digital & Tech. Online business sells through websites and marketplaces. Landing pages, SEO, ads and checkout design drive conversion, and cybersecurity protects customers.

Practical tip

Test your funnel, protect data and use two-factor authentication.

Related terms

E-commerce
Buying and selling goods or services online.
Automation
Using technology to do tasks without manual work.
Minimum viable product
The simplest version of a product that lets you test an idea.
Landing page
A web page built to turn visitors into leads or buyers.
Cloud computing
Renting computing power and storage over the internet instead of owning servers.
Digital marketing
Promoting products through online channels.
Pay-per-click
Advertising where you pay each time someone clicks.
Chatbot
A program that chats with customers automatically.

Formulas you will use with it

Conversion rateClick-through rate (CTR)Cost per click (CPC)Cost per lead (CPL)

Test yourself

Which term means: “Protecting systems and data from digital attacks.”?

Minimum viable product · Automation · Cybersecurity

Answer: Cybersecurity

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