What is Pay-per-click?
Pay-per-click: Advertising where you pay each time someone clicks.
Where Pay-per-click fits
Pay-per-click is part of Online Business in Digital & Tech. Online business sells through websites and marketplaces. Landing pages, SEO, ads and checkout design drive conversion, and cybersecurity protects customers.
Practical tip
Test your funnel, protect data and use two-factor authentication.
Related terms
- E-commerce
- Buying and selling goods or services online.
- Cybersecurity
- Protecting systems and data from digital attacks.
- Automation
- Using technology to do tasks without manual work.
- Minimum viable product
- The simplest version of a product that lets you test an idea.
- Landing page
- A web page built to turn visitors into leads or buyers.
- Cloud computing
- Renting computing power and storage over the internet instead of owning servers.
- Digital marketing
- Promoting products through online channels.
- Chatbot
- A program that chats with customers automatically.
Formulas you will use with it
Test yourself
Which term means: “Advertising where you pay each time someone clicks.”?
Pay-per-click · Chatbot · Minimum viable product
Answer: Pay-per-click
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