What is Landing page?
Landing page: A web page built to turn visitors into leads or buyers.
Where Landing page fits
Landing page is part of Digital Marketing in Marketing. Digital marketing reaches customers through SEO, content, email, ads and influencers. Test with A/B experiments and track conversion rate.
Practical tip
Measure every channel, cut what loses money and double down on what converts.
Related terms
- Search engine optimization
- Improving a site so it ranks higher in search results.
- Influencer marketing
- Paying popular creators to promote a product.
- Public relations
- Managing how the public and media see a company.
- Word of mouth
- Customers recommending you to others on their own.
- Content marketing
- Attracting customers with useful articles, videos or guides rather than ads.
- Email marketing
- Promoting through email messages.
- Retargeting
- Showing ads to people who visited before.
- A/B testing
- Comparing two versions to see which works better.
Formulas you will use with it
Test yourself
Which term means: “A web page built to turn visitors into leads or buyers.”?
Landing page · Search engine optimization · Retargeting
Answer: Landing page
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