What is A/B testing?
A/B testing: Comparing two versions to see which works better.
Where A/B testing fits
A/B testing is part of Digital Marketing in Marketing. Digital marketing reaches customers through SEO, content, email, ads and influencers. Test with A/B experiments and track conversion rate.
Practical tip
Measure every channel, cut what loses money and double down on what converts.
Related terms
- Search engine optimization
- Improving a site so it ranks higher in search results.
- Influencer marketing
- Paying popular creators to promote a product.
- Public relations
- Managing how the public and media see a company.
- Word of mouth
- Customers recommending you to others on their own.
- Content marketing
- Attracting customers with useful articles, videos or guides rather than ads.
- Landing page
- A web page built to turn visitors into leads or buyers.
- Email marketing
- Promoting through email messages.
- Retargeting
- Showing ads to people who visited before.
Formulas you will use with it
Test yourself
Which term means: “Comparing two versions to see which works better.”?
A/B testing · Search engine optimization · Landing page
Answer: A/B testing
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