What is Search engine optimization?
Search engine optimization: Improving a site so it ranks higher in search results.
Where Search engine optimization fits
Search engine optimization is part of Digital Marketing in Marketing. Digital marketing reaches customers through SEO, content, email, ads and influencers. Test with A/B experiments and track conversion rate.
Practical tip
Measure every channel, cut what loses money and double down on what converts.
Related terms
- Influencer marketing
- Paying popular creators to promote a product.
- Public relations
- Managing how the public and media see a company.
- Word of mouth
- Customers recommending you to others on their own.
- Content marketing
- Attracting customers with useful articles, videos or guides rather than ads.
- Landing page
- A web page built to turn visitors into leads or buyers.
- Email marketing
- Promoting through email messages.
- Retargeting
- Showing ads to people who visited before.
- A/B testing
- Comparing two versions to see which works better.
Formulas you will use with it
Test yourself
Which term means: “Improving a site so it ranks higher in search results.”?
Search engine optimization · Influencer marketing · Retargeting
Answer: Search engine optimization
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